Is NFT just for speculation?

Henrique Oliveira
3 min readJul 14, 2021

What is the utility FANADISE will bring to the NFT industry?

This is just the beginning…

Do you remember the beginning of crypto? Well, at the beginning of every single coin, there was only speculative aspects, until the day that DeFi came to the industry and gained space, adding a lot of value to the crypto industry, from that point, DeFi added utility to the tokens and protocols, more use-cases, wider reach, and bringing multiple ways to approach the use and need of cryptocurrency.

In NFT industry will not be any different, right now NFT lovers are seen as speculators, however, this is where FANADISE will come in place with massive changes adding utility to the NFT industry. Fanadise is approaching NFT industry in a way that goes beyond speculation. Soon there will be multiple NFT use-cases, benefits, exclusive deals, and partnerships… that's what we will be discussing today: UTILITY.

Brands using NFT

Before we talk about the utility, let's explore two big brands that are already implementing NFT in their space.

  1. NBA TOP SHOT: Essentially, fans are owning a moment. Iconic moments being minted as digital collectibles with NFTs — and the NBA have done just that. The basketball empire has created a way of selling digital collectibles in the form of trading cards, embedded with iconic moments from the game. With a plan to add virtual jewelry, accessories, and clothing that can be used across social media, the NBA is seeking to find ways to expand this revenue stream as far as it can go.
  2. NIKE: Consistently ahead of the cub, Nike now holds a patent for blockchain-based sneakers called ‘CryptoKicks’. Because a lot of these transactions happen online, fakes are a big problem. Nike’s patent aims to fight this by tracking the “ownership and verify the authenticity of sneakers using the blockchain-based system.” So, when you buy a pair of ‘CryptoKicks’, you’ll also receive a digital asset (like an authenticity certificate) attached to a unique identifier of that shoe. The result? Higher exclusivity and far less potential for fakes.

AUTHENTIC COLLABORATION: There’s massive scope for utilizing influencers to actually create exclusive NFTs, alongside the brand. This would work in the same way as any brand-product collaboration. For example, could we see Michael Jordan create a unique NFT with Nike?

Utility: Let's go beyond speculation!

As there are several ways of implementing utility to the NFT space, here's an example of benefits between INFLUENCER <> NFT <> OWNER.
For instance, let's suppose the Influencer Neffati Brothers (13.5M social media audience) partner with Nike, they might create an exclusive program to the NFT holders, so when you hold Neffati NFT you have benefits such as:

Exclusive benefits for NFT holders: (Neffati NFT x Nike example)

  • Discount in Nike stores for NFT holders
  • Perhaps a chance to get a new collection before everyone else
  • Maybe chance to get a special drop for free (lottery system)
  • Possibility to buy products which are only made for NFT holders as cooperation with Influencer. Neffati x Nike exclusive shoes — only for NFT holders
  • Instagram invite to their close friends
  • Access to private chats

Fanadise is the world’s first influencer Utility NFTs platform. With Fanadise you can collect, stake, buy and sell NFTs, experiences, and hire services from your favorite creators.

We are happy to be here before anyone else, FANADISE came to bring the revolution the NFT industry needs and we are overwhelmed by the strong community we have been building. We from Fanadise appreciate your support!

We would love to have your support too! Are you joining us ?

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